Why you should throw all the rules out the window when you’re building a new business.

There’s a reason why you’ll see advice every which way to Sunday on how to start a business, build a social media following or the steps needed to make it successful. 

No matter what it is you’re looking to do, there is never any shortage of experts available to share their “must have” strategy. 

The challenging part is to discover which will work for you, right? 

We have a tendency to believe there is a secret to being successful and we just need to tap into that wisdom. 

If you’re like me you’ve likely spent time, money and energy trying to recreate someone else’s success by following their advice only to learn another method that contradicts that from someone else.  

Here’s the thing.  We are all unique. 

We have different skillsets, talents and goals. 

The way we learn is different. 

There are so many ways to explain why this is true.

Human Design, Astrology, Numerology all attempt to explain it from a spiritual perspective.

Birth Order, our childhood experiences and the society we’re born into will describe how our environments shape who we are.

The fact of the matter is - it’s all correct and accurate if that’s what you are inclined to believe.

As a result, that is also why knowing how to make your business successful will have just as many recommendations on what you should do. 

I’ve created a three step method that has proven success time and time again with my clients. 

It’s a simple process that silences the noise and points you in the right direction.

Coincidentally, it’s why you should throw all the “rules” out the window.

Step one -Test & Repeat

By all means, I recommend learning what strategies are recommended. 

We are living in the information age. There is no longer an excuse for anyone to not do something because they don’t know how. 

You literally have information at your finger tips. 

The internet has brought its share of challenges which can be debated, but there is a wealth of knowledge available to anyone at any time.  You can learn all you need to know with a quick google search.

It’s no longer necessary to complete a long certification process and traditional learning in a classroom is simply not the only way to gain knowledge anymore.

You have unlimited resources now when it comes to learning a new strategy, set of rules or process to build a successful business. 

The challenge is knowing which is right for you. 

Step one is to test and repeat. 

Gather information, try it out and see what your results are. 

Then try another method, look at the data and test again. 

It’s through the process of trying out new strategies that you’ll find what works for you and in the process what doesn’t.  

Step two - Do More of what works and less of what doesn’t.

It seems like common sense, doesn’t it? I see it time and time again, though. 

New entrepreneurs are pushing their way through building a social media following because everyone tells them they should. 

Focusing more time and energy on the right hashtags, engagement activities and achieving that little blue checkmark but it’s not actually resulting in new clients. 

When it comes to building an audience, it matter less about what strategy you are using and more about what works. 

Where are YOUR people.  That’s where you need to be. 

How do they want to engage with you?

What has been effective thus far?  Do more of that. 

If social media isn’t working, why do you continue to bark up that tree?

For every “rule” there is, you will find another that contradicts it. 

Some will swear by their strategy about sending DM’s in LinkedIn while another expert is touting their method for super successful Facebook ads. 

Yet another expert will be recommending their brilliant networking strategy that is guaranteed to book clients.

My challenge to any new entrepreneur is to pay attention what has worked, what feels natural and simply do more of that. 

Quit spinning your wheels on all the things you’ve been told to do that simply aren’t working for you and your business. 

Pay more attention to your results than the never ending list of recommendations from experts. 

You are the expert when its comes to your business - what you are attempting to accomplish and why?

step three - Tap into your inner wisdom & intuition.

The one piece of advice I give more often than anything else is:

Trust your gut. 

It’s the easiest way to describe what it means to follow your own intuition. 

Your inner being, your highest self, the universe, source, God are all ways of describing the same thing. 

There is a universal wisdom that we as humans can tap into, but we are not trained to do this. 

You have access to the blueprint that you need for your success here on earth.  

It’s your intuition that allows you to be guided. 

Follow the whispers and it will lead you to what works for you and your business. 

It will direct you to the “right” expert, the new strategy, the idea in the shower to follow up on.  It’s what reminds you to call an old friend at the right moment. 

It’s what will lead you to the one opportunity that has the biggest impact.  

Tapping into the wisdom that we all have access to takes practice. 

It’s takes some time to build trust in ourselves. 

It is the result of following the hits of intuition and seeing positive results that builds your confidence.

Then, rinse and repeat. 

Keep testing.

Do more of what works, less of what doesn’t. 

Follow your own intuition. 

This is the three step method to a successful business.  Simple.  Not necessarily easy, but proven, effective and true. 

Ready to get started?  Let’s Chat! on a complementary intro call - how to start your new business when you don’t know where to start.